Manchester, UK – How a Leading Structural Engineering Firm Turned Online Visibility into Business Growth
In an era where 90% of customers search online before hiring a service, businesses that lack a strong digital presence risk losing valuable opportunities. Guardian Structural Ltd, a trusted name in Wall Removal, Chimney Removal, and Structural Design across Manchester, Warrington, Cheshire, and Stockport, learned this firsthand.
Despite a strong track record and growing demand for their services, their outdated website and poor search rankings made it difficult for new clients to find them. Competitors with optimized digital strategies were capturing most of the leads, causing Guardian Structural Ltd to miss out on an estimated £90K in potential revenue annually.
Recognizing the urgency of the situation, Guardian Structural Ltd partnered with My Digital Solutions, a flagship brand of The MDS Group Global Ltd, to rebuild its SEO, local search strategy, and website performance. Within just 30 days, the company saw remarkable improvements, including:
- A 15% increase in website conversion rate, turning visitors into paying customers.
- #1 Google ranking for 20+ industry-specific, high-intent search terms.
- A surge in customer inquiries, with 40% converting into booked projects.
- 1,500+ organic visitors per month, ensuring a steady influx of new leads.
Prelaunch Website Ad by My Digital Solutions
As part of the strategic digital launch, My Digital Solutions created a prelaunch website advertisement to introduce Guardian Structural Ltd’s new online presence. The ad showcases the modernized website, enhanced user experience, and streamlined navigation that make it easier for customers to find and engage with their services.
The Challenge: Online Invisibility in a Digital-First Market
For years, Guardian Structural Ltd thrived on word-of-mouth referrals and local reputation. However, as consumer behavior shifted toward search-driven decision-making, the company struggled to maintain visibility. Their primary challenges included:
- Low Search Engine Rankings – They were buried beyond Page 3 for essential keywords, making discovery difficult.
- An Underperforming Website – Outdated design, slow page speeds, and a lack of clear calls to action resulted in high bounce rates.
- Weak Local SEO Strategy – They lacked Google My Business optimization and geo-targeted content, making it harder to attract local customers in Manchester, Warrington, Cheshire, and Stockport.
Without addressing these digital deficiencies, competitors continued to dominate online searches, leading to a steady decline in new customer inquiries.
The Strategy: A Digital Overhaul Designed for Maximum Impact
To transform Guardian Structural Ltd’s digital presence into a high-performing lead generation system, My Digital Solutions deployed a multi-layered strategy, focusing on SEO, website optimization, and branding enhancement.
- Website Development for a Modern, High-Converting Experience
- Redesigned the company’s website for speed, clarity, and seamless mobile responsiveness.
- Improved navigation and calls to action, reducing bounce rates and increasing lead conversions.
- Integrated a results-driven Web Design & Development approach that aligned with their brand.
- SEO & Local Search Domination
- Conducted an in-depth keyword strategy that positioned Guardian Structural Ltd as an industry leader in key locations.
- Optimized Google My Business listings, ensuring higher visibility in local searches and map results.
- Implemented a structured SEO strategy that leveraged long-tail search terms to increase rankings.
- Branding & Digital Identity Enhancement
- Developed a stronger brand presence with professional Branding & Logo Design to differentiate Guardian Structural Ltd from competitors.
- Created consistent messaging, visual identity, and content strategy that built trust and authority.
- Paid Digital Advertising for Immediate Lead Generation
- Launched a targeted PPC campaign to supplement organic rankings with immediate, high-converting traffic.
- Optimized ad performance with precise audience targeting and cost-efficient bidding strategies.
- Professional Marketing Collateral & Graphic Design
- Designed Graphic & Print Design assets to support both online and offline marketing efforts.
- Developed engaging visual content for social media, presentations, and promotional materials.
The Business Impact: A Sustainable Growth Engine
Guardian Structural Ltd’s transformation wasn’t just about fixing a broken digital presence—it was about creating a long-term revenue-generating system. The measurable results included:
- 15% increase in website conversions, ensuring consistent business inquiries.
- #1 Google rankings for over 20 competitive search terms, driving unmatched visibility.
- 10+ new project inquiries in the first week, with 40% converting into booked contracts.
- 1,500+ organic monthly visitors, keeping lead generation active and sustainable.
“We were aware that we needed a stronger digital presence, but the results far exceeded our expectations. We now have an optimized website, dominate search rankings, and see consistent growth in customer inquiries.”
— Adam Drummond, Director, Guardian Structural Ltd
Why Digital Strategy is Essential for Local Businesses
In a landscape where online searches dictate purchasing decisions, businesses that fail to invest in SEO, branding, and website performance will continue to lose market share to competitors.
At My Digital Solutions, we help companies establish a powerful digital presence through:
- SEO & Local SEO – Ensuring businesses rank on Google’s first page for industry-specific searches.
- Website Development – Designing high-performance websites that drive leads and sales.
- PPC & Digital Advertising – Creating targeted ad campaigns for immediate visibility and lead generation.
- Branding & Visual Identity – Crafting compelling brand messaging and design for better customer engagement.
- Graphic & Print Design – Strengthening marketing efforts with high-quality promotional assets.
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